If you’re a typical small business owner, you’ve likely questioned the value of redesigning your website. Based on my experience, if you’re contemplating a redesign, chances are you’ll benefit from one. Consider this: Have you ever landed on an outdated website? What was your initial reaction? It’s often not one of confidence in the company’s capabilities.

Even if you believe your current design is flawless, there are numerous advantages to redesigning your website beyond just aesthetics. A redesign can enhance the backend of your site, improving functionality, user experience, and making it easier for search engines like Google to find and index your content. This, in turn, can positively impact your site’s SEO ranking and visibility, ultimately driving more traffic to your website.

Listed below are 4 quick benefits from a website redesign.

Aesthetics
The aesthetics of your website reflect your brand’s identity and values. Consistent design elements, colors, and imagery help reinforce your brand image and build trust with your audience. In a crowded online marketplace, unique and visually striking aesthetics can help your website stand out from competitors.

Your website is often the first interaction potential customers have with your brand. A visually appealing website can create a positive first impression and encourage users to explore further. According to a recent Forbes article on website statistics and trends “Around 10,500 websites are created hourly and the user takes 0.05 seconds to form an opinion of a website. The first impression formed of a website is around 94% design related.”

User Experience
In an ever-evolving technological landscape, staying updated with the latest functionalities is imperative to deliver an exceptional user experience for prospective clients. A meticulously crafted website not only enhances user engagement but also streamlines navigation, ensuring visitors effortlessly access the information they seek. By incorporating clear layouts, intuitive navigation, and visually appealing elements, you can captivate users and prolong their stay on your site. In a recent poll from Influencer Marketing, “73% of U.S. consumers indicate customer experience as an important factor in their purchasing decisions.”

Elevating SEO and Boosting Visibility
The primary concern among small businesses is often the lack of sufficient website traffic. This shortfall can frequently be attributed to inadequate integration with SEO (Search Engine Optimization). Consider this: “Google’s website drives 93% of the global traffic making it the top search engine in the world.” Crafting a meticulously planned SEO strategy tailored to local Google searches can yield significant results. Key elements that influence your SEO performance include targeted key phrases, optimized website architecture, swift loading speeds, favorable Google reviews, and strong website linkages, among others. When you opt for a website redesign with Vivid Pine Design, you’re not just getting a fresh look; you’re also harnessing a comprehensive design tactic to help you rise up the Google rankings and create an authoritative web presence.

Optimizing Website for Mobile Screen
A frequent issue I’ve encountered with clients is the lack of mobile-friendliness in their existing websites. Ensuring compatibility across computers, tablets, and smartphones is paramount. Research indicates “Around 57% of users will not recommend a website that is poorly designed on mobile.” Conversely, “74% of users come back to a website that is mobile-friendly.” Again the first impression left on a possible client of a pourly designed mobile website can really hurt your business. Remember, the initial impression made by a poorly optimized mobile site can significantly impact your business.